How to Prepare Lightweight Assets for Fast Loading

Heavy media assets are the #1 cause of slow page loads. Here is a practical workflow using the Media & File Optimizer.

Step 1: Audit Your Payload

Run the optimizer's inspection mode to see the byte weight of every asset.

Step 2: Convert to Modern Formats

• Use **WebP** for photos.
• Use **SVG** for logos and icons.
• Use **AVIF** where browser support allows.

Step 3: Compress Without Visible Loss

Target a quality setting of 80–85 for photographic content. This typically cuts payloads by over 60% with no perceptible quality loss.

Step 4: Verify

Re-run the inspector and confirm your total page weight is under 1 MB.